No website at all?
You look like a bloke with a ute, not a business. The bigger jobs — the ones worth real money — go to someone who looks legit.
Websites + Google Ads for Trades
Stop losing local work to the bloke above you on Google.
We build you a website that turns lookers into callers. Then we put you at the top of Google when someone in your area searches for your trade.
1. A website that gets leads
2. Google Ads that bring the work
No lock-in contracts · You own your website · Straight answers, no jargon
The Problem
Right now, someone down the road is on Google looking for your trade.
They'll ring one of the first businesses they see. If that's not you, it's your competitor. That's the whole game — and it's decided in about 8 seconds.
This is the bit most tradies miss.
Website from 2014?
Slow, hard to read on a phone, phone number buried at the bottom. People give up and hit "back" before they ever call you.
Not running Google Ads?
You're invisible to every single person searching for your trade today. Word of mouth is great — but it doesn't fill a quiet week.
Read this bit twice: you don't have a marketing problem. You've got a "people can't find you and don't trust you yet" problem. Two fixes. That's it.
What We Do
Two things. We do them properly.
We're not a full-service agency. No logos, no TikToks, no "brand strategy". We build tradie websites and we run Google Ads. That's the lot.
01
We build your website
Its only job is to get the phone ringing.
Not a fancy online brochure that sits there doing nothing. A proper website built so that when someone lands on it, ringing you is the easiest thing they can do.
- Your phone number, big, at the top of every page
- A quote form that takes 30 seconds to fill in
- Photos of your actual jobs — proof you can do the work
- Loads fast on a phone (that's where most people find you)
- Your Google reviews front and centre
- Pages for each service and each suburb you cover
- Looks like a real business, not a weekend side hustle
This is why you need a website — to stand out from your competitors and get leads. Nothing more complicated than that.
02
We run your Google Ads
Be the first name they see — and the first they ring.
Someone types "emergency plumber near me" at 7pm on a Sunday. Google shows a handful of businesses at the very top. We make sure you're one of them.
- Search ads only — no money wasted on people scrolling Facebook
- We target your suburbs, not the whole state
- You only pay when someone actually clicks
- We block the rubbish searches (job seekers, DIYers, tyre-kickers)
- Every call and form is tracked, so you know your cost per lead
- A monthly report written in English, not marketing speak
These aren't randoms. They're people who need your trade RIGHT NOW and are ready to book someone today.
Website on its own = you look professional when people find you. Ads on its own = people find you but might not trust you. Together = the phone rings.
How It Works
01
02
03
04
Four steps. Then your phone starts going.
We have a chat
15 minutes on the phone. What you do, where you work, what kind of jobs you want more of. No jargon, no pitch deck.
We build it
2–3 weeks. We write the words, sort the layout, load your photos. You see it and approve it before anything goes live.
We flick the ads on
We set up your Google Ads, pick your suburbs and keywords, and set up call tracking so nothing gets missed.
You answer the phone
Leads come through as calls and form enquiries. We keep tuning the ads each month. You keep quoting.
You focus on the work you're good at. We'll focus on bringing more of it in the door.
Pricing
No hidden extras. No mystery invoices.
You'll know exactly what you're paying before we start. If something's not going to work for your business, we'll tell you straight.
The Website
Get online and look the part.
$2,500 One-off build · then $49/mo hosting & care- Up to 6 pages, built for leads
- Mobile-first, loads in under 2 seconds
- Quote form + click-to-call buttons
- All the words written for you
- Google Business Profile tidied up
- You own it. Full stop.
Best Value
The Lot
Website + ads, working together.
Separately: $2,500 build + $799/mo $1,750 + $699/mo One-off build · then $699/mo · no lock-in, cancel with 30 days' notice · ad spend separate▼ Save $750 on the build
and $100 every single month
- Everything in The Website
- Everything in Google Ads Management
- Landing pages built just for your ads
- Hosting, updates and care included
- Call tracking so you know what's working
- One monthly report, one bloke to ring
Year one, buying them separately:
$2,500 + $799/mo = $12,088
Year one on The Lot: $10,138
You're $1,950 better off in year one, and $1,200 a year every year after. No contract, no catch.
Get More Jobs
$2,500 + $799/mo = $12,088
Year one on The Lot: $10,138
You're $1,950 better off in year one, and $1,200 a year every year after. No contract, no catch.
Google Ads
Already got a decent website?
$750/mo Management fee · your ad spend is separate & paid to Google- Search campaign built from scratch
- Keyword and suburb targeting
- Negative keywords to stop wasted spend
- Call + form tracking set up
- Monthly tune-ups and reporting
- Month to month, no lock-in
Why's The Lot cheaper? Because a good website makes your ads work harder, so the two together are less work for us than doing them apart. We pass that on instead of charging you twice.
And "ad spend" = the money that goes straight to Google for the clicks. That's separate from our fee and it stays in your own account. We'll help you pick a sensible starting number.
And "ad spend" = the money that goes straight to Google for the clicks. That's separate from our fee and it stays in your own account. We'll help you pick a sensible starting number.
The Deal
No surprises. No fine print.
Here's exactly what you're getting into — before you even fill in the form.
0Lock-in contracts, ever
2–3wksFrom first chat to live
1dayTo get back to you
100%Yours — site and domain
Every day we're helping Aussie trade businesses turn Google searches into booked jobs — so you can stop wondering where the next one's coming from and get back on the tools.
Fair Questions
The stuff everyone asks.
How long until it's live?
Two to three weeks for the website, once you've got us your photos and details. Google Ads can be switched on within a few days of the site going live.
Do I actually own the website?
Yes. It's yours, the domain's in your name, and if you ever want to walk away you take the whole lot with you. We don't hold anything hostage.
I've already got a website. Is it a waste?
Not necessarily. We'll have a look at it and tell you straight — sometimes it just needs the phone number moved and a proper form added. If it's beyond saving, we'll say that too.
How much should I put into ad spend?
Depends on your trade and your area. For most local trades, somewhere between $1,000 and $2,000 a month is a sensible start. We'll give you a real number based on what your keywords cost in your suburbs — before you commit to anything.
Am I locked into a contract?
No. Nothing we do is locked in. Ads management is month to month — if it's not working for you, give us 30 days' notice and that's the end of it. No exit fees, no arguing. The website's yours to keep either way. We'd rather earn the next month than trap you in a contract.
Do you work with my trade?
If you're a local trade service that people search for on Google, yes. Plumbers, sparkies, builders, roofers, concreters, landscapers, painters, HVAC, fencing, pest control, flooring, tiling — we've built for all of it.
What if I'm already flat out?
Then don't run ads yet — just get the website sorted so you can start charging what you're worth and win the better jobs. We'll tell you when it's the right time to turn ads on.
Will I have to deal with marketing jargon?
No. You'll get plain-English updates and a monthly report that tells you three things: how many leads, what each one cost, and what we're changing next.
Get A Quote
Tell us what you do.
Tell us what you do.
We'll tell you what we'd do.
Fill this in and we'll ring you back within one business day with a straight answer and a real number. No sales spiel, no obligation.
- A free look at your current website and Google presence
- What your competitors are doing in your area
- A realistic price and a realistic timeline
Takes about 40 seconds. Fill it in on your smoko break.
Rather email? luke@onsiteandonline.com.au